The Indian EdTech 'funding winter' wasn't a season; it was a climate change.
For years, the sector was defined by a growth-at-all-costs B2C model: spend hundreds of crores on marketing to acquire users, hoping for a subscription. This led to staggering losses and a painful market correction.
The fundamental flaw? The model was built on chasing attention, not on solving a core economic need.
But while one model struggled, another quietly thrived by flipping the script. Instead of asking students to pay, what if companies invested in their future talent?
This is the power of the B2B2C model, the engine behind Degree Apprenticeships.
Our customers aren't just students; they're India's leading corporations. They have a predictable, ongoing demand for skilled talent. We have zero B2C marketing costs. Our growth is driven by corporate partnerships, not expensive ad campaigns. The economics are inherently sustainable. Companies fund the talent pipeline, students earn while they learn, and universities gain industry-integrated programs. At TeamLease EdTech, we've shown that you don't need to burn cash to build a valuable education business. You need to build a direct bridge to formal employment. When your mission is "Putting India to Work," profitability and positive impact go hand-in-hand.
Is the future of EdTech less about marketing to the masses and more about building sustainable talent pipelines for India Inc.?
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